Marketing Degree Programs
BA Marketing
Overview of the Degree Program
The overall educational objectives of the Marketing undergraduate degree program is to provide students with a conceptual foundation in Marketing and a skill base necessary to build successful careers in industry or to succeed in graduate school.
Careers in the Program
A major in Marketing prepares students for careers in sales, advertising, marketing research, public relations, purchasing, transportation, and several other related areas. Some occupations may require advanced graduate or professional degrees. For more information on training and qualifications needed for a particular career, consult Southeastern Louisiana University's Office of Career Services.
Concentrations and Curriculum Sheets
Marketing majors may choose between three curriculum concentrations that lead to the Bachelor of Arts degree. The department offers concentrations in General Marketing, Advertising and Integrated Marketing Communications, and E-Commerce. Curriculum sheets for each of the three concentrations can be found through the links below.
Bachelor of Arts in Marketing
2005-2006 Curriculum Sheet
2006-2007 Curriculum Sheet
2007-2008 Curriculum Sheet
2008-2009 Curriculum Sheet
2009-2010 Curriculum Sheet2010-2011 Curriculum Sheet2011-2012 Curriculum Sheet2012-2013 Curriculum Sheet
Bachelor of Arts in Marketing, Concentration in Advertising and Integrated Marketing Communications
2005-2006 Curriculum Sheet
2006-2007 Curriculum Sheet
2007-2008 Curriculum Sheet
2008-2009 Curriculum Sheet
2009-2010 Curriculum Sheet2010-2011 Curriculum Sheet2011-2012 Curriculum Sheet2012-2013 Curriculum SheetBachelor of Arts in Marketing, Concentration in E-Commerce
2005-2006 Curriculum Sheet
2006-2007 Curriculum Sheet
2007-2008 Curriculum Sheet
2008-2009 Curriculum Sheet
2009-2010 Curriculum Sheet2010-2011 Curriculum Sheet2011-2012 Curriculum Sheet2012-2013 Curriculum Sheet
Recent Employers of Marketing Majors:
• Nielsen Media Research
• North Oaks Healthcare System
• Aramark Corporation
• Champagne Beverage Company
• The Gagliano Group
• Target
• Inside Northside
• Marketing Concepts
• Classic Practice Resources
• The Powell Group
Starting Salaries after completing the Program (recent averages)
$37,832 for the class of 2005 (National Association of Colleges and Employers)
Campus Organization
Faculty Teaching Awards and Research
• Marketing faculty are recognized for their pursuit of excellence in teaching and research. Dr. Teri Root is a recent recipient of Southeastern Louisiana University's Presidential Award for Excellence in Teaching and Drs. Sandra McKay and Mike Budden have been awarded the Mayfield Distinguished Professorship in Marketing for excellence in research.
• Department faculty maintain close ties with industry and employ present-day case tools to emphasize practical learning. Past projects include: an advertising campaign, logo, and slogan for the Southeastern Channel and several student research projects for Nielson Media Research.
Notable Alumnus
Daniel Monistere - Vice President, Quality Nielsen Media Research,
A.C. Nielsen Company