Southeastern Louisiana University Identity
A Message from Interim President John Crain
Southeastern Louisiana University spent significant time and resources several years ago to design official university and athletic logos, which are to be used exclusively when promoting the University in any capacity. Additionally, a tremendous effort has been made to encourage use of the term “Southeastern” when referencing the University.
For proper branding, we do NOT want to be known as SLU and especially not as SELU. We realize confusion has arisen because of our website domain name, www.selu.edu. Unfortunately, at the time we acquired our domain name other universities had already claimed the preferred www.slu.edu and www.southeastern.edu. We continue to pursue a domain name change that will alleviate any future confusion.
As we begin a new academic year, this message is to serve as a reminder for those who are returning to campus and as a first notice to those who are just now joining us. As faculty and staff members, you are entrusted with the task of helping the University achieve objectives associated with building our image. It is up to you to help us maintain consistency of our image.
Our institutional image is one of our most important assets, and like any asset it must be managed carefully. Predominance of the official university logo is a standard branding practice. If an individual department or unit already has a logo or seeks to produce one of its own, we ask two things:
- Submit the design to the Office of Public Information to ensure that the logos affiliated with the University demonstrate a level of professionalism.
- Always use the official Southeastern logo as the dominant identity in a publication or document.
The information contained within these “Southeastern Identity” pages should serve as a guideline for proper use of logos and the Southeastern identity. In the very near future, we will be sending every department a more comprehensive, printed document that also addresses information on the use of our athletic logos and the licensing rules and regulations to which we subscribe.
By practicing the University’s prescribed guidelines, we will successfully promote Southeastern with the professional consistency our great institution deserves.
I thank you for your assistance in this regard.
--Interim President John Crain