Michelle Biggs joins Columbia Theatre as marketing director
Contact: Christina Chapple
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HAMMOND – Michelle Biggs has joined the staff of Southeastern Louisiana University’s Columbia Theatre for the Performing Arts as associate director for marketing.
Biggs, who resides in Covington, comes to the Columbia from Delgado Community College, where she was publications manager for the past two years. She has a bachelor’s degree in advertising from Louisiana State University.
“Michelle brings to Columbia a wealth of marketing experience along with a genuine love for the arts,” said Columbia/Fanfare Director Donna Gay Anderson. “We know she’ll be a valuable asset to our staff.”
“The Columbia Theatre is so important to Southeastern and to the city of Hammond and I'm thrilled to be a part of that,” Biggs said. “My plan is to market the theater to a wider audience so that the people of the surrounding parishes will realize what an asset the Columbia is to the entire region."
As manager for seven years of her husband’s award-winning graphic design firm Biggs Design, Biggs planned and managed marketing and advertising projects for clients such as the New Orleans Museum of Art, Mignon Faget, the New Orleans Convention and Visitors Bureau and Newcomb Art Gallery.
Previously, she was print production manager with Logan Marketing and Communications and production manager at BBP Marketing, Inc. She also interned with world-renowned Ogilvy & Mather in Atlanta, Ga.Biggs serves as vice president of membership for the Advertising Club of New Orleans and is on the marketing committee for the Junior League of New Orleans. She is also president of the New Orleans Kappa Delta Alumnae Association and is active with Prevent Child Abuse Louisiana.