Image and Graphic Standards
University identity
Following its 75th anniversary in 2000, Southeastern Louisiana University adopted a new institutional identity program, which included a new official logo designed to help establish consistency of usage and broader recognition of the university’s visual identity.
This graphic standards manual has been prepared to ensure that the university projects a consistent, highly visible and professional image to the public. This manual is intended to provide general guidelines for common applications of our identity.
Because consistency of usage is essential to maintaining and branding identity, Southeastern marks should never be altered, re-drawn or changed in any manner which is inconsistent with the standards outlined. The logo itself should be reproduced from original artwork available from the Office of Public Information.
The success of any institutional identity program depends upon the efforts and cooperation of those involved in printed and electronic communications. We ask that you lend your support to the goal of maintaining a consistent implementation of Southeastern’s identity.
Southeastern’s name
Use the full name “Southeastern Louisiana University” on first reference in written communications. Use “Southeastern” in subsequent references. The abbreviated monogram “SLU” or "SELU" should always be avoided by official entities of the university.