Southeastern Louisiana University

Marketing and Advertising Subject Guide

Encyclopedias

The Advertising Age Encyclopedia of Advertising
--Reference Stacks-- HF 5803 .A38 (3 vols.)
The Crafts Business Encyclopedia: The Modern Craftsperson's Guide to Marketing, Management, and Money
--Reference Stacks-- HD 62.7 .S395
Encyclopedia of Major Marketing Campaigns
--Reference Stacks-- HF 5837 .E53
Encyclopedia of Public Relations
--Reference Stacks-- HD59 .E48 (2 vol.)

Handbooks

Advertising Age Handbook of Advertising
--online-- netLibrary e-book
AMA Management Handbook
--4th flook Stacks-- HD 31 .A418; also available online
The Dartnell Sales Promotion Handbook
--Reference Stacks-- HF 5415 .D325
The Direct Marketing Handbook
--Reference Stacks-- HF 5438.25 .D555
Diversity in Advertising: Broadening the Scope of Research Directions
--online-- netLibrary e-book
Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research
--4th floor oversize Stacks-- oversize HF 5415.3 .B323
Handbook of Modern Marketing
--Reference Stacks-- HF5415 .H1867
Handbook of Online Marketing Research
--online-- netLibrary e-book
Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World
--online-- netLibrary e-book
Strauss's Handbook of Business Information: A Guide for Librarians, Students, and Researchers
--Reference Stacks-- HF1010 .S77

Dictionaries

Advertising Slogans of America
--Reference Stacks-- HF 6135 .S53
The Blackwell Encyclopedic Dictionary of Marketing
--Reference Stacks-- HF 5415 .B4552; also available online
Dictionary of Marketing and Advertising
--Reference Stacks-- HF 5415 .R577
Dictionary of Marketing Communications
--Reference Stacks-- HF5412 .G68
Dictionary of Marketing Terms
--online-- netLibrary e-book
Dictionary of Marketing Terms
--4th floor Stacks-- HF 5415 .D4874; also available online
The International Dictionary of Marketing: Over 2000 Professional Terms & Techniques
--online-- netLibrary e-book
NTC's Dictionary of Advertising
--Reference Stacks-- HF 5803 .D5

Directories

Brands and Their Companies
--Reference Stacks-- HD 69 B7 .C662 (2 vol. & suppl.)
Broadcasting & Cable Yearbook
--Reference Stacks-- HE 8689 .B77
Companies and Their Brands
--Reference Stacks-- HD 69.B7 .C66 (2 vol.)
Standard Directory of Advertisers
--Reference Stacks-- HF 5805 .S714
Standard Directory of Advertising Agencies
--Reference Stacks-- HF 5805 .S72
Standard Directory of Advertisers, Standard Directory of Advertising Agencies Supplement
--Reference Stacks-- HF 5805 .S716
Television & Cable Factbook
--Reference Stacks-- TK 6555 .T26

Style Manuals

The AMA Style Guide for Business Writing
--online-- netLibrary e-book
Publication Manual of the American Psychological Association
--Ready Reference-- BF 76.7 .P83
APA Style Guide to Electronic References, 2007
--Ready Reference-- PN171. F56 .A63 2007; also available online

Bibliographies

Business Information Sources
--Reference Stacks-- HF 5351 .Z99 D3

Statistical Sources

Ad $ Summary
--Reference Stacks-- HF 5801 .A18
The American Marketplace: Demographics and Spending Patterns
--Ready Reference-- HA 214 .A6
County and City Extra : Annual Metro, City, and County Data Book
--Reference Stacks-- HA 203 .C68; also available online
Demographics USA
--Reference Stacks-- HF 5415.1 .D46
Generation X : The Young Adult Market
--4th floor Stacks-- HC 110 .C6 M544
Household Spending : Who Spends How Much On What
--Ready Reference-- HC 110 .C6 H68
Market Share Reporter
--4th floor Stacks-- HF 5415.3 .M372
The Millennials : Americans born 1977 to 1994
--Reference Stacks-- HQ796 .M545 2004
The Official Guide to American Incomes: The Demographics of Who Does and Who Doesn't Have Money: With a Special Section on Discretionary Income
--4th floor Stacks-- HC 110 .I5 E98
The Sourcebook of Zip Code Demographics
--Reference Stacks-- HA 203 .S66
Statistical Abstract of the United States
--Ready Reference-- HA 202 .A33
Survey of World Advertising Expenditures
--4th floor Stacks-- HF 5802 .S8
World Consumer Lifestyles Databook: Key Trends
--Ready Reference-- HF5415.3 .W66

Biographies

The Ad Men and Women: A Biographical Dictionary of Advertising
--Reference Stacks-- HF 5810 .A2 A3 1994
Biography Resource Center-- Provides full-text biographical information on people from throughout history, around the world, and across all disciplines and subject areas.

Indexes and Databases

Business Source Complete-- Indexes, abstracts and provides full-text of articles from magazines and scholarly journals, industrial/technological periodicals, company and industry profiles, country economic data, accounting standards, encyclopedic dictionaries and handbooks.

EconLit-- Indexes and abstracts international economic literature including journals, books, dissertations, and working papers.

International Directory of Company Histories-- Provides detailed histories of many of the largest and most influential companies worldwide. Each history contains a bibliography of suggested readings. The Gale Virtual Reference Library database also contains entries from the Gale Encyclopedia of E-Commerce.

JSTOR-- Indexes, abstracts and provides full-text of scholarly journal articles in the fields of ecology, economics, education, finance, history, mathematics, political science and population studies.

LEXIS®-NEXIS® Academic-- Provides full-text of: U.S. and international newspapers; business, industry and market news; accounting literature; company financial reports and profiles; legal news and reviews; state and federal case law; state, U.S., Canadian, Commonwealth and E.U. codes and regulations; patents; medical news and journals; state and country profiles; biographies and quotations; polls and surveys and a world almanac.

Mergent Online-- Provides company data U. S. and international companies, including SEC (EDGAR) filings, FactSheets, current and historical annual reports; provides Country Profiles.

ProQuest Research Library-- Indexes, abstracts and provides selected full-text of popular and scholarly periodicals from many disciplines.

Standard & Poor's Industry Surveys-- Provides full-text industry information and economic trends, textual analysis and commentary, statistical data and charts, forecasts and emerging trends, and quick reviews of conditions and current investment perspective on more than 115 market sectors.

STAT-USA-- Provides full-text economic and financial statistics and international trade information.

Statistical-- Provides summaries and full-text statistical information on all subjects.

Wall Street Journal-- Indexes, abstracts and provides full-text of selected articles from The Wall Street Journal from 1984 to present.

Internet Sites

MarketWatch -- Financial News and Information Web site.

Nielsen Media Research -- The world's leading provider of television audience measurement and related services.

Statistical Abstract of the United States -- The National Data Book contains a collection of statistics on social and economic conditions in the United States. Selected international data are also included.

U.S. Census Bureau -- Collects and publishes data about the people and economy of the United States.

U.S. Department of Commerce -- Compiles statistical data on U.S. commerce.

Associations

The American Advertising Federation (AAF) -- The American Advertising Federation protects and promotes the well-being of advertising.

American Association of Advertising Agencies (AAAA) -- The American Association of Advertising Agencies (AAAA) is the national trade association representing the advertising agency business in the United States. Its membership produces approximately 75 percent of the total advertising volume placed by agencies nationwide.

American Association for Public Opinion Research (AAPOR) -- The AAPOR is an association who share an interest in public opinion and survey research.

American Marketing Association (AMA) -- The AMA website offers a wide array of newly expanded information including research, case studies and best practices in marketing.

Association of National Advertisers (ANA) -- The ANA is dedicated to marketing and brand building. ANA provides research, training, legislative assistance, and networking opportunities to more than 300 companies representing 8,000 brands.

Cabletelevision Advertising Bureau (CAB) -- Represents cable system operators and programmers; provides advertising and marketing assistance to members and advertisers, compiles statistics, and promotes cable advertising.

CMOR Promoting & Advocating Survey Research (CMOR) -- CMOR is the lobbying arm for marketing research industry, which works to improve the representation and value of survey respondent samples.

Council of American Survey Research Organizations (CASRO) -- The Council of American Survey Research Organizations (CASRO) is the trade association of survey research organizations who¡¯s purpose is to communicate, educate, protect, and to represent.

Direct Marketing Association (DMA) -- Represents over 4,700 members worldwide, comprising users and suppliers in the direct, database, and interactive marketing field.

Food Marketing Institute (FMI) -- Provides leadership and support for the role of the grocery retailer and wholesaler as purchasing agent. FMI focus on research, education, public information, government relations, and industry relations.

The Interactive Advertising Bureau (IAB) -- Represents online, wireless, interactive television, and other emerging platform media; provides information and expertise to members and advertisers.

Magazine Publishers Association (MPA) -- Lobbies on behalf of members and industry, compiles statistics, and conducts research.

Newspaper Association of America (NAA) -- Lobbies on behalf of members and industry, compiles statistics, sets standards, and gives awards. Conducts research and public relations for the industry; publishes Facts About Newspapers annually.

Radio Advertising Bureau (RAB) -- Represents radio broadcasters; provides advertising and marketing statistics, promotes favorable advertising climate, and assists stations in their marketing efforts.

Retail Forward -- Retail Forward is a global management consulting and market research firm specializing in retailing and consumer products marketing.

Television Advertising Bureau (TVB) -- Represents television broadcasters; provides advertising statistics and promotes a favorable advertising climate in the TV industry.