Press release:
SOUTHEASTERN POLL: BUSH HOLDS COMMANDING LEAD IN LOUISIANA



Tracking Louisiana Opinions
A Publication of the Florida Parishes Social Science Research Center
Volume 2, Number 17
October 2004


The SLU Poll:
Louisiana Voters and the 2004 Presidential and U. S. Senatorial Election

"If the election for President were held today would you vote for
George W. Bush, John Kerry, Ralph Nader or someone else?"


Random Sample Size: 637
Sampling Error: + 4%
Conducted October 17 - 22, 2004

The SLU Poll: Louisiana Voters and the 2004 Presidential and U. S. Senatorial Election
      The latest SLU Poll of registered voters in Louisiana shows that President George W. Bush has a substantial lead over John Kerry heading into the final days of the 2004 campaign.  In fact, our statewide results indicate that Bush leads Kerry by 57.8% to 31.6%.  Ralph Nader only has .5%, other candidates 2.5%, and only 7.7% are undecided or refuse to state a preference (Table 1).  Voters in Louisiana have largely made up their minds.
      The SLU Poll was conducted from October 17 – 22, 2004 among a random statewide sample of registered voters.  The sampling error is + 4%.
      As expected, voting choices in this election are polarized by race.  White voters overwhelmingly support Bush (77.0%) over Kerry (16.2%), while Black voters overwhelmingly support Kerry (66.8%) over Bush (13.5%).  At the same time, it appears that any expectation of gender gap is misplaced (Table 1).
      One major story in this data is that, while John Kerry receives almost 67% among voters who identify themselves as Democrats, he loses almost 24% of those Democrats to Bush.  More importantly, while Bush receives monolithic support among Republicans (94.7%), Bush also receives almost 63% of the vote from Independent voters (Table 2).


Table 1: The Race for President, by Race and Gender. 
"If the election for President were held today would you vote for George W. Bush, John Kerry, Ralph Nader or someone else?"
TOTALS Black
Totals
Black
Females
Black
Males
White
Totals
White
Females
White
Males
Bush 57.8 % 13.5% 14.4% 12.2% 77.0% 75.1% 79.2%
Kerry 31.6 66.8 62.2 73.2  16.2 16.9 15.5
Nader     .5    .5  1.2    .5  .4    .5
Other   2.5   6.7  9.0  3.7    .7  1.4
Don't Know/Ref   7.7 12.5 14.4  9.8  5.6 7.6  3.4
N= 637 193 111 82 444 237 207
Table 2: The Race for President, by Party ID.
"If the election for President were held today would you vote for George W. Bush, John Kerry, Ralph Nader or someone else?"
TOTALS Democrats Independents Republicans
Bush 57.8% 23.7% 62.6% 94.7%
Kerry 31.6 62.5 28.2 2.9
Nader .5 .9 .8
Other 2.5 3.9 3.8 .5
Don't Know/Ref 7.7 9.0 4.6 1.9
N= 637 190 274 173

     Bush dominates Kerry in all regions of the state, though more so in the North/Central Louisiana region than in Cajun Country or Southeast Louisiana (Table 3).  In addition, using voting frequency in the last five statewide elections as an objective measure for the likelihood of individual turnout does not produce results that differ from the overall sample (Table 4).
 
Table 3: The Race for President, by Region
"If the election for President were held today would you vote for George W. Bush, John Kerry, Ralph Nader or someone else?"
TOTALS Cajun Country SE La. North/Central
Bush 57.8% 51.6% 57.3% 65.3%
Kerry 31.6 36.8 32.5 24.3
Nader .5 1.1 .4
Other 2.5 1.6 2.9 2.9
Don't Know/Ref 7.7 9.0 6.9 7.5
N= 637 190 274 173
Table 4: The Presidential Race by Vote Frequency*
TOTAL Chronic Voters
Bush 57.8% 58.9%
Kerry 31.6 30.8
Nader .5 .4
Other 2.5 2.3
Don't Know/Ref 7.7 7.6
N= 637 487
SE+ 4% 4.5%
* Chronic voters are those who voted at least 4 times in the last 5 statewide elections.  Non-chronic voters are those who voted 3 or fewer times across the same elections 

     Despite efforts to make economic issues relevant, and to make voters in Louisiana suspicious of the president’s decision-making on any number of issues, Kerry has been unable to change the template of his personality that has been imprinted in the minds of Louisiana voters.  For that matter, neither has he been able to alter how Louisiana voters view president Bush.  The war in Iraq, appears to have made this president almost untouchable on other issues.
     Voters as a whole approve of the U. S. – led war in Iraq (53.3% approve; 35.4% disapprove), although whites (69.6% approval) and blacks (73.6% disapproval) are polar opposites.  Bush receives 87.9% of the vote from those who approve of the war effort, while Kerry receives 73.9% of the vote from those who disapprove of it (Table 5).
 
Table 5: Approval/Disapproval of the U. S. – led war in Iraq, by Race, with Presidential Vote.
“Do you approve or disapprove of the U. S. – led war in Iraq…?”
TOTAL White Black
Approve
53.3%
Bush 87.9% v. Krry 7.8%
69.6% 15.5%
Disapprove
35.4
Bush 12.8% v. Kerry 73.9%
18.8 73.6
Don't Know/Ref 11.3 11.5 10.9
N= 637 444 193

      In order to further explore the dynamics of the voter’s choice in this election, we asked voters to prioritize a set of issues.  Specifically, we named an issue and then asked voters to tell us whether whoever is president over the next four years should make that issue a high priority, a medium priority, a low priority, or no priority at all.  Overwhelmingly, 80.2% voters in Louisiana say that “Protecting Social Security” should be a “high priority.”  The idea of “Developing a national health care system” (55.1%, high priority) and “Creating more high-paying jobs” (54.0%, high priority) are second and third.
     About 49.5% say that “Balancing the federal budget” should be a high priority, followed by a “Constitutional ban on same-sex marriages” (47.7%, high priority), “Better environmental protection” (47.3%, high priority), “Paying down the national debt” (38.8%, high priority), and “Cutting taxes” (36.1%, high priority).  Black voters tend to focus more on social security, and place greater emphasis than do whites on prioritizing health care and creating high-paying jobs (Table 6).
      Bush leads Kerry substantially among Louisiana voters who place a high priority on these issues, except on that of “Developing a national health care system” (Bush 44% v. Kerry 44%), “Creating more high-paying jobs” (Bush 46% v. Kerry 43%) and having “Better environmental protection” (Bush 45% v. Kerry 42%) (Table 7).
 
Table 6: Issue Priorities by Race. 
“For whoever is elected president for the next four years, I want you to tell me whether the issues I list should be a high priority, a medium priority, a low priority or no priority at all.  For example, should “balancing the federal budget” be…?  What about…?”
TOTAL White Black
 “Protecting Social Security”
   High Priority 
   Medium Priority 
   Low/No Priority 
   Don’t know/Ref 

80.2% 
10.8 
2.4 
6.6

78.4% 
13.1 
2.5 
6.1

84.5%
5.7
2.1
7.8
Developing a national health care system”
   High Priority 
   Medium Priority 
   Low/No Priority 
   Don’t know/Ref 

55.1%
18.4
17.3 
9.3

46.4%
21.4
22.6
9.7

75.1%
11.4
5.2
8.3
 “Creating more high-paying jobs”
   High Priority 
   Medium Priority 
   Low/No Priority 
   Don’t know/Ref 

54.0%
28.1
9.5
8.5 

46.8%
32.7
11.3
9.3 

70.5%
17.6
 5.2
 6.8
“Balancing the federal budget”
   High Priority 
   Medium Priority 
   Low/No Priority 
   Don’t know/Ref 

49.5%
35.0
6.1
9.4

47.5%
38.3
5.9
8.4

53.9%
27.5
6.8
12.0
“Constitutional ban on same-sex marriages”
   High Priority 
   Medium Priority 
   Low/No Priority 
   Don’t know/Ref 

47.7%
11.5
31.1
9.7

50.0%
13.3
28.0 
8.8

42.5%
7.3
38.4
11.9
“Better environmental protection”
   High Priority 
   Medium Priority 
   Low/No Priority 
   Don’t know/Ref 

47.3%
31.9
13.5
7.4

40.1%
36.3
16.6
7.0

63.7%
21.8
6.2
8.3
“Paying down the national debt”
   High Priority 
   Medium Priority 
   Low/No Priority 
   Don’t know/Ref 

38.8%
41.8
9.6
9.9

37.6% 
44.1
9.7
8.7

41.5%
36.3
9.3
13.0
“Cutting taxes”
   High Priority 
   Medium Priority 
   Low/No Priority 
   Don’t know/Ref 

36.1%
36.7
18.7
8.5

33.6%
39.9
18.0
 8.6

42.0%
29.5
20.2
8.3

     We asked voters in Louisiana to tell us whether they agree or disagree with certain negative statements about each candidate for president, statements which reflect poorly on both Bush and Kerry, and which reflect ideas that each has tried to use against the other in the course of the campaign in the battle for votes.  We wanted to see who has done a better job of making their negative depiction of the other candidate stick in the minds of Louisiana voters.  The Bush campaign has clearly been the most convincing of the two, in Louisiana.
     White voters in Louisiana disagree (50.5%) with the idea that the “Bush tax cuts” benefited the wealthy over the middle class; do not agree (56.9%) that the president brought the U.S. to war in Iraq for false reasons; do agree that John Kerry flip-flops on issues (60.8%); do not agree (50.1%) that the president has flip-flopped on the reasons for the war in Iraq; and do agree that Kerry voted in Congress against funding for the troops in Iraq (47.7%).
     Louisiana voters are split on whether Kerry deserved recognition for heroism during the Vietnam War.  Finally, Black voters tend to agree with negative assessments of Bush and to disagree with negative assessments of Kerry (Table 8).
 
Table 8: Beliefs about the Candidates, Race and Presidential Vote.
“Please tell me whether you agree or disagree with the following statements. First,…? What about…?”
 Total White  Black
“President Bush’s tax cut favored wealthy taxpayers over middle-class taxpayers.
Agree
36.5%
Bush 34.5% v. Kerry 53.9%
30.0% 51/3%
Disagree
50.5%
Bush 75.2% v. Kerry 17.7%
56.9  35.7
Don't Know/Ref 13.0 13.0 13.0
“John Kerry did not deserve recognition for heroism during the Vietnam War”
Agree 
32.4% 
Bush 80.1% v. Kerry 13.6%
37.2%  21.2%
Disagree 
39.7 
Bush 36.8% v. Kerry 52.6%
33.3 54.4
 Don’t Know/Refused  27.9 29.5   24.3
“President Bush brought the U. S. to war in Iraq for reasons he knew to be false.”
 Agree 
31.7%
 Bush 24.3% v. Kerry 65.8%
20.2%  58.1%
Disagree 
56.9 
 Bush 79.3% v. Kerry 13.3%
69.2  28.5
Don’t Know/Refused 11.5 10.6  13.5
“John Kerry flip-flops on issues.”
Agree
 60.8% 
Bush 79.6% v. Kerry 12.7%
72.1% 34.7%
 Disagree 
25.9 
 Bush 17.6% v. Kerry 71.5%
16.7  47.2
Don’t Know/Refused 13.4  11.2 18.1
“President Bush flip-flops on the reasons for going to war in Iraq.”
Agree
37.5%
Bush 33.1% v. Kerry 56.5%
 28.8%  57.5%
 Disagree 
50.1
Bush 78.7% v. Kerry 13.8%
 59.3 29.0
Don’t Know/Refused  12.4  11.9 13.5
John Kerry voted in Congress against funds to equip U. S. soldiers in Iraq.”
Agree
47.7% 
 Bush 73.0% v. Kerry 14.5%
54.1% 33.2%
 Disagree 
28.0
Bush 48.3% v. Kerry 41.0%
25.9 32.6
Don’t Know/Refused  24.4  20.0  34.2

     Voters were also reminded that the November 2nd ballot will have a race to fill the U. S. Senate seat being vacated by John Breaux.  Among the candidates in that race, David Vitter receives 42.9% of the vote, Chris John 18.1%, and John Kennedy 10.4%, while 21.5% are undecided or refuse to state a preference.  Here too, voting is polarized along racial lines, with Republican Vitter getting most of the white vote and Democrats John and Kennedy together receiving most of the white vote (Table 9).  Region plays an important role, as Vitter leads in his home area of Southeast Louisiana (49.3%) and in North/Central Louisiana (41.6%).  However, John and Vitter split John’s home region in Cajun Country, 31.1% to 34.7%, respectively (Table 10).  Kennedy does not seem to have a strong regional base.  In trial runoffs, both John and Kennedy lag behind Vitter (Tables 11 and 12).  However, recent U. S. Senate runoff elections in Louisiana show that Vitter cannot rest complacently on a primary election lead.
 
Table 9: The Race for the U. S. Senate, by Race and Gender.
"If the election for U. S. Senator were held today would you vote for Chris John, John Kennedy, Arthur Morrell, David Vitter or someone else?"
TOTALS Black
Totals
Black
Females
Black
Males
White
Totals
White
Females
White
Males
John  18.1% 22.3%  20.7% 24.4% 16.2% 15.1% 17.4% 
Kennedy  10.4 23.8 25.2 22.0  4.5 4.6  4.3
Morrell 1.1 2.6 1.8  3.7  .5 1.0
Vitter 42.9 12.4 9.0  17.1  56.1 52.3 60.4
Other 6.1  11.9 16.2  6.1  3.6  4.6  2.4
Don't Know/Ref 21.5 26.9 27.0 26.9  19.1 23.2 14.5
N =  637 193 111 82 444 237 207
Table 10: The Race for the U. S. Senate, by Region.
"If the election for U. S. Senator were held today would you vote for Chris John, John Kennedy, Arthur Morrell, David Vitter or someone else?"
TOTALS Cajun Country SE La North/Central
John 18.1%   31.1% 12.0%  13.3%
Kennedy 10.4 10.0 9.5  12.1 
Morrell 1.1  1.1 1.8
Vitter 42.9 34.7 49.3  41.6
Other 6.1  4.7  7.3 5.8
Don't Know/Ref 21.5 17.3 20.1 27.2
N =  637
Table 11: Runoff Election Trial Heat for the U. S. Senate, by Region: John v. Vitter. 
TOTALS Cajun Country SE La North/Central
John 29.5%  43.25 25.5% 20.8%
Vitter 49.8 37.9 57.3 50.9
Don't Know/Ref  20.7 19.0 17.1 28.4
N= 637 190 274 173
Table 12: Runoff Election Trial Heat for the U. S. Senate, by Region: Kennedy v. Vitter.
TOTALS Cajun Country SE La North/Centra
Kennedy 25.3%  26.8% 26.6%   21.4%
Vitter 48.2 44.7 50.7 48.0
Don't Know/Ref 26.6 28.5 22.7 30.6
N= 637 190 274 173

Sample Information:
N = 637
Sampling Error + 4%
Black Voters = 30%
Female Voters = 55%


About the SLU Poll
     The Director of the SLU Poll is Dr. Kurt Corbello, Department of History and Political Science.  Through the SLU Poll, Southeastern Louisiana University provides objective and independent analyses of public opinion on important issues and elections.  Each poll is conducted by students who are trained for the purpose and who are under professional supervision.   Special thanks go out to the approximately 140 political science students who conducted the interviews. All of them did such a wonderful job on this study.  Special, special thanks to Mr. Chuck Dellert and Ms. Sally Herring, who helped to manage the operation.
     Facilities for the SLU Poll are provided by the Florida Parishes Social Science Research Center (FPSSRC).  Thanks to the students on staff in the center, for their helpfulness, smiles and laughter.  Double thanks to Dr. Bonnie Lewis for never saying “no” to the call for “Help!”  For further information about The SLU Poll contact:

Dr. Kurt Corbello 
Department of History and Political Science 
Southeastern Louisiana University
Hammond, LA 70402
Phone: (985)-549-2112 or 2109
E-Mail: mcorbello@selu.edu

Regarding the services offered by the FPSSRC, contact the Director:
Dr. Bonnie Lewis 
Dept. of Sociology and Criminal Justice 
Southeastern Louisiana University
Hammond, LA. 70402
E-Mail: blewis@selu.edu